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The Impact of Cultural Characteristics on International Web Design in Marketing Communications

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4.85
37,493 Global Ratings
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The Impact of Cultural Characteristics on International Web Design in Marketing Communications

4.85 37,493 Ratings
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Editor's Note:
This book is about the localisation of commercial websites of four international financial institutions in different cultural environments where their branches are located. The purpose of the research was the fact that visitors to websites of international organisations still have to overcome several obstacles when doing their purchases on the web. Consequently, they have many reasons to leave the website, among which a crucial reason is already based on first impressions when entering the site. Localised websites for example, lack translation, clear indication of local pricing and shipping information, and provide inadequate language support on post-sales assistance. These are reasons for potential customers to leave such sites to the benefit of competitors with better localised websites. This should startle international organisations as they know their buying public in the various countries they operate, but still under-invest in their websites for international markets. The research, which is conducted on the basis of the cultural dimensions and frameworks of several Interculturalists, such as Geert Hofstede and Edward T. Hall, leads to a deeper insight on the actual level of website localisation in the banking sector. The analysis provides three outcomes. Firstly, regarding the level of localisation, the cultural orientations expected were met to a relevant extent by the analysed websites. Secondly, the design of the analysed native websites matched even better with those that were localised from foreign banks to the particular country, than the websites matched with the cultural orientations expected. This may let us assume that companies of the banking sector already refer to a certain standard of website localisation, matching the cultural orientations to a relevant extent. Thirdly, the book offers an approach to best practice, and provides a list of cultural website design requirements for further website localisation projects.

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Released June 22, 2009
Identifier (ISBN) 14663151
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Anna F. Breitenöder
The Mind Behind the Work
Anna F. Breitenöder

Anna F. Breitenöder is a writer and avid reader based in the Pacific Northwest. Before pursuing writing full-time, they spent over a decade working in education. When not working on their next book, Anna F. Breitenöder can usually be found hiking with their dog or trying out new coffee shops in their neighborhood.

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"Exceeded all my expectations. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
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Emily Ramirez
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"Honestly one of the most premium reading experiences lately. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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"Masterpiece from start to finish. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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Nicholas Phillips
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"I was completely blown away. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
Christopher Nguyen
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"Honestly one of the most premium reading experiences lately. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
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"Such a rich narrative. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
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"A highly sophisticated read. A brilliant concept executed with flair. Just a few pacing choices I would change. Quite impressive overall."
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Melissa Hernandez October 05, 2025
"Exceeded all my expectations. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
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Nicholas Phillips May 15, 2024
"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
David Nguyen
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"Exceeded all my expectations. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An effortless 5 stars."
Thomas Nelson
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"A highly sophisticated read. The protagonist was compelling, though some subplots felt slightly overshadowed. I would highly recommend this to discerning readers."
Deborah Martin
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"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
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"A very strong entry. It held my rapt attention, even when certain twists were telegraphed. I would highly recommend this to discerning readers."
Cynthia Lopez
Cynthia Lopez July 29, 2024
"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
Ashley Brown
Ashley Brown April 10, 2024
"Such a rich narrative. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An effortless 5 stars."
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Ashley Thomas
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"Absolutely brilliant. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
George Smith
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"A highly sophisticated read. The middle had a deliberate pace, but the climax was phenomenal. Quite impressive overall."
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"Honestly one of the most premium reading experiences lately. The author orchestrated a breathtaking finale. Truly a work of art. An absolute must-read for connoisseurs of the genre."
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"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
Elizabeth Reyes
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"A very strong entry. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
George Carter
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"Excellent, though slightly flawed. The middle had a deliberate pace, but the climax was phenomenal. I would highly recommend this to discerning readers."
Susan Rodriguez
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"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. A wonderful companion for a quiet weekend."
Dorothy Brown
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"Masterpiece from start to finish. The author orchestrated a breathtaking finale. Truly a work of art. I will undoubtedly revisit this masterpiece."
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"It was adequate. It possessed moments of brilliance, but the narrative felt slightly disjointed ultimately. A fair 3 stars."
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"I was completely blown away. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I am now a lifelong fan of this author."
David Nguyen
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"Exceeded all my expectations. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
Sandra Flores
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"I was completely blown away. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
Anthony Jackson
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"Such a rich narrative. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
Karen King
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"Excellent, though slightly flawed. It held my rapt attention, even when certain twists were telegraphed. I would highly recommend this to discerning readers."
Sandra Perez
Sandra Perez September 27, 2025
"Absolutely brilliant. I became deeply invested in the protagonist's journey. A masterclass in storytelling. Worth every moment spent reading."
Emily Rodriguez
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"Exceeded all my expectations. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
Gary Campbell
Gary Campbell June 02, 2025
"Masterpiece from start to finish. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I will undoubtedly revisit this masterpiece."
Christopher  Parker
Christopher Parker January 18, 2024
"I was completely blown away. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
Karen Williams
Karen Williams January 16, 2025
"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. I am now a lifelong fan of this author."
George Carter
George Carter March 20, 2024
"A very strong entry. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
John Diaz
John Diaz March 10, 2025
"I was completely blown away. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I will undoubtedly revisit this masterpiece."
Deborah Miller
Deborah Miller August 31, 2024
"Such a rich narrative. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
Lisa Baker
Lisa Baker January 11, 2025
"Exceeded all my expectations. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An effortless 5 stars."
Melissa Torres
Melissa Torres February 15, 2024
"Exceeded all my expectations. The prose is exquisite. It’s accessible yet undeniably sophisticated. I will undoubtedly revisit this masterpiece."
Karen Lewis
Karen Lewis October 26, 2025
"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
Jacob Ramirez
Jacob Ramirez October 23, 2024
"Such a rich narrative. I became deeply invested in the protagonist's journey. A masterclass in storytelling. Worth every moment spent reading."
Kimberly Wilson
Kimberly Wilson October 14, 2025
"I find myself somewhat conflicted. The prose was competent, yet the characters lacked the depth I usually seek. A fair 3 stars."
Amanda Sanchez
Amanda Sanchez October 30, 2025
"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
Nicholas White
Nicholas White November 25, 2024
"Took a moment to build, but the payoff was spectacular. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
Cynthia Carter
Cynthia Carter November 27, 2025
"Exceeded all my expectations. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
Amanda Lopez
Amanda Lopez June 10, 2025
"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
Kenneth Lee
Kenneth Lee December 05, 2024
"It was adequate. The tempo was somewhat languid, and I found my mind wandering. Not poor, simply average. Perhaps more aligned with a different audience's tastes."
Matthew Torres
Matthew Torres November 24, 2025
"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. A true literary gem."
Rebecca Diaz
Rebecca Diaz May 15, 2024
"A very strong entry. A brilliant concept executed with flair. Just a few pacing choices I would change. A solid 4 stars from me."
Brian Young
Brian Young August 22, 2024
"Exceeded all my expectations. The prose is exquisite. It’s accessible yet undeniably sophisticated. I will undoubtedly revisit this masterpiece."
Betty Carter
Betty Carter May 16, 2024
"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
Sharon Lewis
Sharon Lewis January 17, 2024
"Such a rich narrative. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
Jacob King
Jacob King August 01, 2025
"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. A wonderful companion for a quiet weekend."
Linda Rodriguez
Linda Rodriguez June 06, 2025
"It was adequate. The prose was competent, yet the characters lacked the depth I usually seek. Perfectly average."
Dorothy Mitchell
Dorothy Mitchell October 30, 2024
"Exceeded all my expectations. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
Sandra Scott
Sandra Scott September 13, 2024
"Honestly one of the most premium reading experiences lately. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
Melissa Hernandez
Melissa Hernandez October 15, 2024
"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. A solid 4 stars from me."
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