Discover Paid Attention: Innovative Advertising for a Digital World by Faris Yakob.
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Overview: Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future of advertising.
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Faris Yakob is a writer and avid reader based in the Pacific Northwest. Before pursuing writing full-time, they spent over a decade working in education. When not working on their next book, Faris Yakob can usually be found hiking with their dog or trying out new coffee shops in their neighborhood.
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Sharon GonzalezDecember 29, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
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Sandra WilsonMarch 09, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Lisa JonesFebruary 25, 2025
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Sharon SanchezJanuary 11, 2024
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Betty GreenMarch 29, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Anthony MartinezJune 01, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Kenneth SanchezOctober 21, 2024
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
Matthew LopezApril 29, 2024
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Sandra AdamsAugust 21, 2024
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Joseph HallSeptember 18, 2024
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Richard WilliamsJuly 06, 2025
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
William WrightMay 13, 2025
I liked it for the most part. It held my attention, even if a few things were a little predictable. Still a good book.
Sarah WalkerMay 28, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Richard TurnerJuly 28, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Kimberly RiveraJanuary 02, 2025
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Christopher LewisOctober 12, 2025
It was just alright. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
Christopher GarciaJuly 16, 2025
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Nancy MooreSeptember 06, 2024
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Cynthia MartinezMay 18, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Andrew WilsonMarch 05, 2025
An average read for me. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Probably won't read it again, but it was an okay way to pass the time.
Jacob GonzalezJuly 31, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Emily GreenJuly 12, 2024
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
George HillJuly 31, 2024
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Sarah ClarkApril 02, 2024
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Melissa CarterNovember 13, 2024
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Kevin LewisNovember 23, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Lisa NguyenNovember 25, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Emily WrightJanuary 23, 2025
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
William HarrisJune 21, 2025
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Betty MartinDecember 24, 2024
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Sandra AdamsJanuary 21, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Mark TaylorOctober 25, 2024
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Cynthia YoungOctober 10, 2024
It was okay. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Probably won't read it again, but it was an okay way to pass the time.
Nicholas ParkerAugust 24, 2024
A solid read. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Joshua TurnerJanuary 11, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Not bad at all.
William HarrisSeptember 13, 2024
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Ryan YoungApril 09, 2025
Pretty good overall. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Sandra WilsonDecember 15, 2024
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Mary ScottJanuary 10, 2024
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Ryan CruzAugust 03, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Linda TurnerApril 12, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Robert FloresSeptember 09, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Sharon SanchezJune 30, 2024
Not bad, but not my favorite. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Just right down the middle.
Robert MartinezDecember 25, 2025
Pretty good overall. It held my attention, even if a few things were a little predictable. Still a good book.
Ashley CollinsDecember 08, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Eric MitchellOctober 30, 2024
I liked it for the most part. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Nicholas AdamsOctober 09, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Patricia HallJanuary 08, 2025
Took me a few chapters to get into it, but it was worth it. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
George KingOctober 09, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
David RiveraNovember 24, 2024
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Nancy MitchellDecember 08, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Eric AllenOctober 30, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Patricia HallJune 09, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
George GomezMay 15, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Joshua HillFebruary 21, 2024
Pretty good overall. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Margaret CruzSeptember 28, 2024
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Sandra WilsonJune 14, 2025
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Nancy MooreMarch 07, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Jennifer LewisDecember 27, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. Not bad at all.
Jessica BrownJanuary 23, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. Still a good book.
Donald FloresApril 20, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Still a good book.
Ashley JonesJanuary 23, 2024
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Ryan YoungMay 31, 2025
It was just alright. It felt a bit repetitive in the middle. Could have been shorter. It's fine if you have nothing else to read.
Linda JacksonMarch 18, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Nancy MooreMay 31, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
John MooreJanuary 04, 2024
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Christopher LewisDecember 27, 2025
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Melissa YoungApril 09, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Betty JacksonJune 18, 2025
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Richard SanchezAugust 27, 2025
Pretty good overall. It held my attention, even if a few things were a little predictable. Not bad at all.
Ryan BrownFebruary 10, 2024
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Elizabeth TaylorSeptember 04, 2024
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Sharon TurnerAugust 08, 2024
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Laura LopezNovember 17, 2025
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Betty RamirezFebruary 22, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Lisa CarterMay 10, 2024
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Richard TurnerSeptember 18, 2024
I have mixed feelings about this one. It had some good moments, but the overall plot felt a bit disjointed in the second half. Might work better for someone else, just wasn't completely for me.
Elizabeth BrownOctober 15, 2025
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Emily MartinOctober 18, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Linda JonesDecember 05, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Mary LewisDecember 23, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Lisa LewisJanuary 22, 2025
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Barbara CollinsJuly 21, 2025
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Barbara AdamsDecember 31, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Karen ScottJuly 13, 2025
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Margaret EvansOctober 17, 2024
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Kevin ClarkSeptember 20, 2025
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Edward GarciaSeptember 04, 2025
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Kimberly RobinsonApril 29, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Carol HernandezAugust 20, 2025
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Anthony MartinezJuly 23, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Linda AllenMay 04, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Michelle LeeAugust 18, 2025
It was okay. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. It's fine if you have nothing else to read.
Margaret RobinsonNovember 20, 2025
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Sarah GomezNovember 23, 2025
I liked it for the most part. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Andrew RiveraNovember 12, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Ryan TorresMay 29, 2024
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Donald CruzMarch 24, 2025
It was just alright. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Probably won't read it again, but it was an okay way to pass the time.
Amanda RamirezJanuary 22, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Matthew BrownApril 25, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Susan AndersonNovember 15, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Sharon SanchezDecember 29, 2024
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Margaret LopezFebruary 07, 2024
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Betty RodriguezApril 12, 2025
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
Jacob LeeOctober 25, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Nancy ScottApril 24, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Nicholas CollinsApril 10, 2024
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
John MooreSeptember 04, 2024
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Joshua ThomasMarch 15, 2024
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Carol LewisJanuary 28, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Mark EdwardsJune 16, 2025
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Jennifer TorresJuly 04, 2025
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Thomas ThompsonOctober 15, 2025
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Kevin WalkerJune 26, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Karen RiveraJuly 18, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Thomas BrownApril 03, 2025
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Michelle BakerJune 02, 2024
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
William NelsonNovember 08, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Linda TurnerMarch 16, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Karen NguyenSeptember 21, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Carol RobinsonDecember 01, 2025
I liked it for the most part. It held my attention, even if a few things were a little predictable. Not bad at all.
Nancy MartinFebruary 14, 2024
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Sharon GonzalezMarch 09, 2024
Pretty good overall. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Matthew BrownJuly 04, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Michelle GonzalezApril 29, 2025
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Stephanie EdwardsOctober 11, 2025
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Betty WhiteJuly 10, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Jacob GonzalezNovember 24, 2025
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Michelle KingJuly 25, 2024
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Karen RiveraFebruary 11, 2024
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
William ParkerNovember 03, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Michael TaylorMay 11, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
David RiveraMarch 20, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Nancy JacksonNovember 23, 2025
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Ashley JonesJune 02, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Robert GreenSeptember 29, 2025
I have mixed feelings about this one. Some parts were interesting, while others were a bit of a slog to get through. Might work better for someone else, just wasn't completely for me.
William WrightJanuary 13, 2024
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Cynthia CampbellAugust 27, 2024
A solid read. I liked the main character, though some of the side plots were just okay. Not bad at all.
Barbara PerezDecember 13, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Joshua ClarkMay 25, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Lisa NguyenMay 31, 2025
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
William ParkerMay 02, 2025
A solid read. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Lisa JacksonApril 09, 2025
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Sandra CampbellJuly 22, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Jacob GonzalezDecember 04, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Richard WhiteOctober 26, 2025
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. Just right down the middle.
Amanda LopezMay 23, 2025
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Jacob GonzalezJanuary 31, 2024
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Gary EvansApril 27, 2025
I liked it for the most part. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
