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Ideias que Colam. Por que Algumas Ideias Pegam e Outras Nao (Em Portugues do Brasil)

Made to Stick: Why Some Ideas Survive and Others Die

Penned By Chip Heath
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4.85
53,726 Global Ratings
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Ideias que Colam. Por que Algumas Ideias Pegam e Outras Nao (Em Portugues do Brasil)

Made to Stick: Why Some Ideas Survive and Others Die

Penned By Chip Heath
4.85 53,726 Ratings
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Editor's Note:
Seja você CEO ou mãe em tempo integral; certamente tem ideias que precisa transmitir: um novo produto a ser lançado no mercado; uma estratégia que deseja vender para seu chefe; valores que está tentando incutir em seus filhos. Mas é extremamente difícil transformar a forma de agir e pensar das pessoas. Neste livro; você aprenderá as seis qualidades essenciais de uma ideia que cola: Simplicidade: Como aproveitar a essência de uma ideia; sem transformá-la em algo sem sentido? Surpresa: Como você consegue atrair e manter a atenção das pessoas? Concretude: Como você ajuda as pessoas a compreender sua ideia e se lembrar dela muito tempo depois? Credibilidade: Como você leva as pessoas a acreditarem na sua ideia? Sentimentos: Como você leva as pessoas a se importarem com sua ideia? Relatos: Como você leva as pessoas a agir de acordo com suas ideias?

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Released December 18, 2006
Identifier (ISBN) 43526818
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Chip Heath
The Mind Behind the Work
Chip Heath

Chip Heath writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Chip Heath lives with their spouse and a very vocal rescue cat.

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Nicholas Smith
Nicholas Smith February 22, 2025
"Masterpiece from start to finish. The prose is exquisite. It’s accessible yet undeniably sophisticated. An absolute must-read for connoisseurs of the genre."
Nicholas Smith
Nicholas Smith November 11, 2024
"Took a moment to build, but the payoff was spectacular. The middle had a deliberate pace, but the climax was phenomenal. I would highly recommend this to discerning readers."
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Paul Moore
Paul Moore July 06, 2024
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John Allen
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"Took a moment to build, but the payoff was spectacular. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
Mary Garcia
Mary Garcia January 07, 2024
"A highly sophisticated read. The middle had a deliberate pace, but the climax was phenomenal. A solid 4 stars from me."
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Karen Anderson April 04, 2025
"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
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Jessica Garcia September 23, 2024
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Daniel Sanchez
Daniel Sanchez September 14, 2025
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Sarah Johnson
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"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I am now a lifelong fan of this author."
Dorothy Moore
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Patricia Perez
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"I was completely blown away. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I will undoubtedly revisit this masterpiece."
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"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
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"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
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"Exceeded all my expectations. The author orchestrated a breathtaking finale. Truly a work of art. I will undoubtedly revisit this masterpiece."
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"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
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"Masterpiece from start to finish. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
Anthony Phillips
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
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"Masterpiece from start to finish. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An effortless 5 stars."
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"Exceeded all my expectations. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. A true literary gem."
Linda Williams
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"A very strong entry. The protagonist was compelling, though some subplots felt slightly overshadowed. A solid 4 stars from me."
Jacob Nelson
Jacob Nelson May 17, 2024
"I thoroughly enjoyed the elegance of it. A brilliant concept executed with flair. Just a few pacing choices I would change. I would highly recommend this to discerning readers."
Thomas Brown
Thomas Brown April 30, 2024
"Took a moment to build, but the payoff was spectacular. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
Brian Gonzalez
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"Took a moment to build, but the payoff was spectacular. The middle had a deliberate pace, but the climax was phenomenal. A wonderful companion for a quiet weekend."
William Jackson
William Jackson February 11, 2025
"Honestly one of the most premium reading experiences lately. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
Patricia Phillips
Patricia Phillips January 02, 2024
"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. A wonderful companion for a quiet weekend."
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Rebecca Young November 16, 2024
"A profoundly satisfying read. I became deeply invested in the protagonist's journey. A masterclass in storytelling. Worth every moment spent reading."
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Laura Diaz January 16, 2024
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Emily Edwards January 30, 2024
"Honestly one of the most premium reading experiences lately. I adored how the story unfolded. It kept me captivated without sacrificing elegance. A true literary gem."
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"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
Rebecca Perez
Rebecca Perez April 26, 2025
"Exceeded all my expectations. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
William Jackson
William Jackson November 03, 2025
"Masterpiece from start to finish. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. A true literary gem."
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"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
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"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
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"Honestly one of the most premium reading experiences lately. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I will undoubtedly revisit this masterpiece."
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"I find myself somewhat conflicted. It possessed moments of brilliance, but the narrative felt slightly disjointed ultimately. Unlikely to reread, but a reasonable expenditure of time."
John Green
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"A highly sophisticated read. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A wonderful companion for a quiet weekend."
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"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
Patricia Adams
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"It was adequate. It verged on repetitive in the second act. A more concise edit would have served it well. A fair 3 stars."
Michael Baker
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"I thoroughly enjoyed the elegance of it. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
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